video : GIRLS LIKE DISCO (feat. Birdee)

iTunes / Beatport

“This isn’t a video that came about in any planned commercial way. A couple of month’s back I was in China playing Young Punx gigs in Beijing and Shanghai, and while walking down Nanjing Road in Shanghai I stumbled upon this surreal and bewitching spectacle of literally hundreds of middle-aged Chinese women, studiously and diligently dancing a bizarre mixture of disco, chinese traditional and line-dancing moves. I don’t know the back story. I guess it’s just their idea of a good night out. The incongruity of it was like discovering some weird unexplained congregation of hundreds of wild animals in nature.

I filmed it there and then on my iPhone, and when back in the UK played it to Adam Baroukh from Superplex Films, who had worked with us on the Afterburn video for Bobby Tank. As he commented then, you couldn’t really ask for more for a song called “Girls Like Disco” than some candid found footage of women dancing very intensely in a strange location. We loved all the characters lurking in the dance – the white-dressed leading lady oozing with haughty elegance, being following intently, and with only varying success by her comedic dumpier friend next to her. Searching the ensemble for different people’s characters is the gift that keeps giving. Adam edited the footage together, locking it to the beat. But we weren’t finished yet.

We then passed the fully edited video over to esteemed Dutch multi-media artist Han Hoogerbrugge who has overseen nearly all Young Punx artwork and visuals since 2005. You never know what will emerge from Han’s dark and mysterious mind, and we were as surprised as ever when Han passed the video back warped into a seizure inducing Kaleidoscopic trip, abstracting the formerly lofi camera-phone footage into a bewildering psychedelic fantasy and adding the occasional pole dancer and dancing skeleton to the crowd.

God knows what kind of video this makes, but I love how organic and unplanned it is. A team effort that would never have emerged from a corporate A&R meeting in a million years…”

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Video produced and directed by Hal Ritson, Superplex and Han Hoogerbrugge
Footage by Hal Ritson. Editing by Adam Baroukh (www.superplex.tv ). After Effects by Han Hoogerbrugge ( www.hoogerbrugge.com )
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