The Young Punx Sign Deal with Major Global Beer Brand
In a rapidly changing industry, record labels and bands are coming up with new and creative ways of financing their acts, by forming partnerships with brands. Following in the footsteps of Bacardi’s partnership with Groove Armada and Nike’s partnership with Kanye West, The Young Punx are pleased to announce their partnership with the German beer giant Warsteiner – one of Europe’s largest independent breweries.
Warsteiner’s MD fell in love with The Young Punx’ music and iconic brand imagery and the resulting deal will see them partner on Warsteiner’s German conceptual music and arts events platform ‘Liquid Cube’ throughout 2009.
The deal includes The Young Punx performing at ‘Liquid Cube’ events across Germany that combine band live performance, DJ performance and visual arts. Supporting this, a major press advertising campaign and competition featuring the band is currently being featured on MTV Germany. Ten thousand CDs featuring the band’s single ‘MASHitUP’ will be given away in cinemas and the band have recorded several podcasts and created exclusive tracks which will be available on the ‘Liquid Cube’ website.
The move helps strengthen the band’s presence in a country, which is renowned for pioneering electronic music. Hal Ritson from The Young Punx – “It’s very exciting to have formed this partnership in a country which in many ways is the birthplace of electronic dance music”.
The Young Punx will be appearing in Ibiza exclusively at Pacha this summer, as well as performing various festivals in Europe and Asia.
For more information, please contact:
FML Music Management