Medcab – I’m A Man
Take one wayward bootlegger, a damn fine Hammond organ-driven blues rock track and a perky Jack Russell and you have the (unusual) ingredients for one of the most loved tracks of this summer – ‘I’m a Man’.
Originally performed by The Spencer Davies Group and Steve Winwood and recently reintroduced to the public via a singing Jack Russell dog with a confidence crisis in the latest television VW adverts, ‘I’m a Man’ is the kind of track that demands you get funky.
Since the adverts release in early 2008, and its subsequent ban following accusations by concerned dog-hugging Crufts fans that the Jack Russell ‘hero’ may have been in someway mistreated to look nervous, the advert has received unprecedented public interest with over 970,500 hits on Youtube alone!
The VFX Supervisor on the ad shoot, Stephane Allender, was keen to strenuously set the dodgy doggy rumour mill right: “All of the interior shots of him trembling and cowering – those were all reactions he could do on command. Not only were no animals harmed during the making of this film – they weren’t even disconcerted!”
The allusive mash-up artist and bootlegging impresario, Medcab, has achieved a contemporary reworking of ‘I’m a Man’ that lifts the best bits of the original and redefines them for 2008 – we’re talking about a funk-fuelled, party / breaks hybrid track of epic proportions!
Medcab has already received numerous spins on BBC Radio 1 with his cover of ESG’s ‘Dance’ and ‘The Roof Is On Fire’. Supporters include Jo Whiley, Annie Mac, Judge Jules and Chappers & Dave, as well as top Tastemaker DJs such as Tim Sheridan, Seb Fontaine and Andy Gardener (Plump DJs) amongst many others…
When asked about the track Medcab explains, ‘Well, it’s just a phenomenal track. My Girlfriend switched me onto it. Every time it came on the TV she would turn the volume up and sing along – it was basically either put the record out myself or keep listening to her dodgy version of it!’